When Segmenting Their Customers Based on Usage, Which of the Following

question 44

Multiple Choice

When segmenting their customers based on usage, which of the following action should marketers undertake for low current share, high consumption customers (LowHighs) ?

• A) Chase.
• B) Tickle.
• C) Stroke.
• D) Starve.

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Definitions:

Per Unit

A term used to define the cost, price, or quantity relative to a single unit of a product or service.

Political Risk

The likelihood of financial loss or other adverse effects on investment outcomes due to political instability, government actions, or geopolitical tensions in a region.

Cultural Issues

Differences in beliefs, values, practices, and behaviors among people from different backgrounds, which can impact interactions and create challenges in various contexts.

Exchange Rates

The value of one currency for the purpose of conversion to another, indicating how much of one currency can be exchanged for another.