Firms Use All of the Following for Reducing Their Exposure

question 35

Multiple Choice

Firms use all of the following for reducing their exposure to commodity price movements EXCEPT:

• A)long-term storage of inventory
• B)futures contracts
• C)vertical integration
• D)horizontal integration

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Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.