Concerning the Consumer as an Individual, Which of the Following

question 96

Multiple Choice

Concerning the consumer as an individual, which of the following four statements is false?

• A) Consumers seek different pleasures and thus spend their money differently.
• B) Human needs are the basis of all modern marketing.
• C) Marketers do not create needs.
• D) A firm's success is dependent on satisfying previously satisfied needs.

---

Definitions:

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.

Demographic Changes

Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.