In a Marketing Context, _______ Imply That Consumers Select Goals

question 6

Multiple Choice

In a marketing context, _______ imply that consumers select goals according to personal or subjective criteria like pride, fear, affection or status.

• A) rational motives
• B) emotional motives
• C) innate needs
• D) substitute goals

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Definitions:

Surface Tension

The attraction that the molecules at the surface of a liquid may have for one another.

Osmosis

The net movement of water (the principal solvent in biological systems) by diffusion through a selectively permeable membrane from a region of higher concentration of water (a hypotonic solution) to a region of lower concentration of water (a hypertonic solution).

Capillary Action

The ability of a liquid to flow in narrow spaces without the assistance of, and in opposition to, external forces like gravity.

Hydrogen Bonds

Weak bonds between molecules or within molecules due to the attraction between a hydrogen atom and a more electronegative atom.