Concerning the Consumer as an Individual, Which of the Following

question 96

Multiple Choice

Concerning the consumer as an individual, which of the following four statements is false?

• A) Consumers seek different pleasures and thus spend their money differently.
• B) Human needs are the basis of all modern marketing.
• C) Marketers do not create needs.
• D) A firm's success is dependent on satisfying previously satisfied needs.

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Definitions:

Similarity Breeds Liking

A principle suggesting that people tend to form relationships and have more positive feelings towards individuals who are similar to them in terms of beliefs, values, and interests.

Relationships

Pertains to the way in which two or more concepts, objects, or people are connected, or the state of being connected.

Discrimination

Involves the unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Hatfield and Berscheid

Psychologists known for their research in the area of interpersonal attraction and love.