Which of the Following Statements Regarding Consumer Motivation and Needs

question 101

Multiple Choice

Which of the following statements regarding consumer motivation and needs is false?

• A) The specific goals consumers elect and the patterns of action they undertake to achieve their goals are the result of individual thinking and learning.
• B) Marketers who understand motivational theory attempt to influence consumers' physical behaviours.
• C) Consumers reduce tension from the unfulfilled need or want through behaviour that they anticipate will fulfil their needs and thus relieve them of the stress they feel.
• D) The drive that consumers have to fulfil their need comes both consciously and subconsciously.

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Definitions:

Psychotropic Medication

Refers to drugs that affect a person's mental state and are used to treat psychiatric disorders.

Negative Behaviors

Actions or patterns of action that are harmful or undesirable in a social context, often leading to negative consequences.

Interrupting

The action of stopping or hindering a process or conversation by intervening or speaking over someone.

Stimulant

A compound that increases physiological or nervous system activity within the organism.