Researchers Who Apply Freud's Psychoanalytic Theory of Personality to the Study

question 40

Multiple Choice

Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:

• A) drives are unconscious.
• B) true reason for purchasing a product is unknown to the individual.
• C) appearance and possessions reflect his/her personality.
• D) all of the above are consistent with Freud's theory.

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Definitions:

Planning Process

A series of steps that include setting goals, developing strategies, and outlining tasks and schedules to achieve those goals.

Steps

A series of actions or stages taken in order to achieve a particular end.

Adaptive

Refers to the ability of an organism to adjust and change its behavior, structure, or physiology to become more suited to its environment.

Abundance

The great quantity or amount of something in a given area or volume.