Marketers Are Interested in Understanding How Personality Influences Consumption Behaviour

question 51

Multiple Choice

Marketers are interested in understanding how personality influences consumption behaviour. For this reason, marketing practitioners must learn all they can about _____, as these consumers are more likely to try new products, services or practices.

• A) consumer advocate groups
• B) consumer reports
• C) consumer innovators
• D) laggards

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Definitions:

Harvested

The process of gathering mature crops from the fields.

Property Rights

Legal rights to use, transfer, and dispose of property, including ownership and control over resources.

Conservation

Involves the protection and sustainable management of natural resources to prevent depletion and maintain biodiversity.

Resources

Resources are materials, energy, services, and other assets that can be utilized to produce goods and meet needs or wants, including natural, human, and capital resources.