Highly Dogmatic Consumers Will Be More Accepting of Ads for New

question 15

Multiple Choice

Highly dogmatic consumers will be more accepting of ads for new products or services that contain a(n) _____ appeal.

• A) dogmatic
• B) social character
• C) optimum stimulation
• D) authoritative

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Definitions:

Fixed Assets

Long-term tangible assets held by an organization for producing goods or services, not expected to be converted to cash in the short term.

Contingent Workforce

A labor pool consisting of individuals hired by an organization on a non-permanent basis, such as freelancers, contractors, or temporary workers.

Rightsizing

The process of adjusting the size of a company's workforce to improve efficiency and effectiveness, often involving layoffs or restructuring.

Peak Demand

The highest level of demand for a product or service over a particular period of time.