Which of the Following Characteristics Does Not Describe Fixated Consumers

question 109

Multiple Choice

Which of the following characteristics does not describe fixated consumers?

• A) A deep and passionate interest in a particular object or category.
• B) A willingness to go to considerable lengths to secure additional examples of the object of interest.
• C) The dedication of a considerable amount of discretionary time and money to searching out the object or product.
• D) A tendency to keep their objects of interest a secret.

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Definitions:

Return On Investment

A financial ratio that calculates the profitability of an investment by dividing net profit by the initial cost of the investment.

Operating Assets

Assets used in the day-to-day operations of a business to generate revenue, excluding investment and non-operational assets.

Net Operating Income

A company's revenue minus its operating expenses, excluding taxes and interest, signaling its profitability from regular operations.

Throughput Time

The total time taken for a product to pass through a manufacturing process, from start to finish.