Identify and Briefly Explain the Three Types of Variety Seeking

question 22

Essay

Identify and briefly explain the three types of variety seeking activities. Which of the three is particularly relevant to technological products and why?
-1. Exploratory purchase behaviour
2. Vicarious exploration
3. Use-innovativeness

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Definitions:

Means Of Production

The physical, non-human inputs like factories, machines, and tools used for the production of economic goods.

Human Behaviour

The range of behaviors exhibited by humans and which are influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and/or genetics.

Interaction

The reciprocal action or influence between two or more entities or substances, often resulting in a change.

Scarce Resources

Materials or inputs that are limited in availability and are essential for human survival or for the production of goods and services.