Qualitative Data Answers Which Question

question 96

Multiple Choice

Qualitative data answers which question?

• A)When?
• B)Where?
• C)How much?
• D)Why?

---

Definitions:

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.

Shopping Product

Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.