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Business Intelligence Answers Questions Such as

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Business intelligence answers questions such as


Definitions:

Marketing Concept

The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.

Competitive Advantage

A situation or factor that gives a business a dominant or advantageous position over its rivals.

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a specific time period.

Brand Image

The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.

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