Consumers Have a Heightened Awareness of the Stimuli That Meet

question 48

Multiple Choice

Consumers have a heightened awareness of the stimuli that meet their needs or interests and a lower awareness of stimuli irrelevant to their needs. Thus, they are likely to note ads for products that would satisfy their needs or for stores with which they are familiar, and disregard those in which they have no interest. This describes:

• A) perceptual defence.
• B) mental blocking.
• C) selective attention.
• D) selective exposure.

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