FedEx Emphasising Its High Reliability with the Slogan 'When It

question 32

Multiple Choice

FedEx emphasising its high reliability with the slogan 'When it absolutely, positively has to be there overnight' is using which type of positioning strategy?

• A) Finding an 'unowned' position.
• B) Filling several positions.
• C) Umbrella positioning.
• D) Positioning based on a specific benefit.

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Definitions:

Office Manager

An individual responsible for overseeing the administrative activities within an office environment, ensuring its smooth operation.

Hardware Store

A retail business specializing in selling tools, building materials, and home improvement items.

Fireproof Room

A specially designed room or compartment with materials that can withstand fire, providing protection against flames and heat.

Jefferson Collection

A comprehensive collection of writings, books, and artifacts associated with Thomas Jefferson, typically found in a library or museum.