Examlex
A study of retail store image based on comparative pricing strategies found that consumers tend to perceive stores that offer a small discount on a large number of items as having lower prices overall than competing stores that offer larger discounts on a smaller number of products.
Peer Pressure
The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.
Asch's Study
A series of experiments by Solomon Asch that demonstrated the power of conformity in groups, showing that individuals may agree with group consensus even when it contradicts their own senses.
Group Norm
Shared standards, rules, or expectations that influence behavior within a group of people.
Object of Judgement
The entity or individual that is being evaluated or assessed in a particular situation.
Q11: Gestalt psychology refers to the specific principles
Q24: Comparative advertising has been found to be
Q42: Personality is consistent and enduring, reflects individual
Q50: According to the theory of reasoned action,
Q68: A consumer who approaches the unfamiliar defensively
Q73: The reason that marketers are so interested
Q84: Rosie must decide whether to emphasise the
Q109: Brand equity refers to the value inherent
Q117: Celebrity _ is the audience's perception of
Q130: The short-term store is where we receive