In _____, the Marketer Adds Related Products to an Already

question 81

Multiple Choice

In _____, the marketer adds related products to an already established brand, knowing that the new products are more likely to be adopted when they are associated with a known and trusted brand name; thus marketers take advantage of the principle of stimulus generalisation.

• A) product form extension
• B) product line extension
• C) category extension
• D) copycat marketing

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Definitions:

Judicial Review

The power of courts to assess whether a law is in compliance with the constitution.

Supreme Court History

The history of the Supreme Court involves the development and evolution of the highest federal court in the United States, established in 1789 under the Constitution.

Amicus Curiae

A term meaning "friend of the court" where individuals or organizations not party to a case provide information or expertise to assist the court in its decision-making process.

Certiorari

A writ issued by a superior court directing the transfer of a case from a lower court for review.