Fear Appeals in Ad Messages Are a Form Of

question 3

Multiple Choice

Fear appeals in ad messages are a form of:

• A) positive reinforcement.
• B) negative reinforcement.
• C) classical conditioning.
• D) behavioural conditioning.

---

Definitions:

Downward Rigidity

A circumstance in which wages or prices are resistant to decrease even in conditions where economic theory suggests they should fall.

Recessions

A temporary downturn in the economy marked by decreased trade and industrial production, typically recognized by a decrease in Gross Domestic Product (GDP) for two consecutive quarters.

Long-Run Aggregate Supply Curve

A graphical representation showing the relationship between the price level and the quantity of output that an economy can produce when all resources are fully employed, assuming no changes in technology or resource availability.

Classical Model

An economic theory that suggests markets function best with minimal government intervention and that supply and demand are the primary forces driving the economy.