Marketers Can Overcome Consumer Forgetting Through _____, and Can Combat

question 25

Multiple Choice

Marketers can overcome consumer forgetting through _____, and can combat extinction through _____.

• A) enhanced customer satisfaction; learning
• B) repetition; enhanced customer satisfaction
• C) learning; trial
• D) none of the above

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Definitions:

Modern Racism

A form of prejudice that is subtler than overt racism, often manifesting as denying the existence of racial discrimination or expressing indirect racial prejudices.

Implicit Attitudes

Attitudes that are unconsciously held and can influence feelings and behavior without the individual being consciously aware of them.

Explicit Attitudes

Attitudes and beliefs that are consciously held and can be directly reported by individuals.

Implicit Association Test (IAT)

A psychological assessment method measuring the strength of automatic associations between concepts in one's memory.