Examlex
The purpose of an organization's conversion process is:
Channel Conflict
This arises when different sales channels (such as online and brick-and-mortar stores) for the same product compete with each other, potentially undermining sales or brand coherence.
Horizontal
Relating to the expansion or operation across the same level or stage in the supply chain, industry, or market, often involving partnerships or mergers.
Vertical
Pertains to a market or industry structure where the production process, from raw materials to final product delivery, is integrated within a single company or closely controlled through a chain of ownership.
Wholesaler
A wholesaler is a person or company that sells goods in large quantities at lower prices to retailers, rather than selling them directly to consumers.
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