E-Business Offers Many Potential Benefits for a Company's Marketing Efforts

question 49

Multiple Choice

E-business offers many potential benefits for a company's marketing efforts.Those benefits include:

• A)Selling to a more diverse group of customers.
• B)Allowing a business to focus its marketing efforts.
• C)Both selling to a more diverse group of customers and allowing a business to focus its marketing efforts.
• D)Neither selling to a more diverse group of customers nor allowing a business to focus its marketing efforts.

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Definitions:

Law Of Small Numbers

The cognitive bias whereby people draw broad conclusions from a small set of observations.

Representativeness Heuristic

A mental shortcut that involves making judgments about the probability of an event under uncertainty, based on how similar it is to our stereotypes of similar occurrences.

Overregularization

This refers to a common phenomenon in language learning where individuals apply regular grammatical rules to words that are exceptions, often observed in children mastering a language.

Adaptive Problems

Challenges that require adjustment or change in behavior or strategies to effectively address them.