According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product

question 17

Multiple Choice

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of:

• A) price.
• B) communication messages the consumer receives.
• C) the presence or absence of certain product-specific beliefs or attitudes.
• D) the consumer's intention to behave in a certain way.

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Definitions:

Outsource

The practice of contracting work out to an external organization rather than performing it in-house.

Information

Data that has been processed in such a way that it can be used to inform decisions, strategies, and actions.

Supply Chain

A composite of enterprises, participants, procedures, information, and instruments implicated in the conveyance of a product or service from the vendor to the patron.

Lost Sales

Potential sales that cannot be realized due to stockouts, inadequate inventory, or other operational issues.