Which of the Following Is Not a Reason Why the Attitude-Toward-Behaviour

question 1

Multiple Choice

Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?

• A) The attitude-toward-behaviour model has proven to correspond more closely to actual behaviour than the attitude-toward-object model.
• B) The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society.
• C) The attitude-toward-behaviour model focuses more on the purchase intent of a consumer.
• D) A person may have a positive attitude towards the object, but a negative attitude to ever purchasing the object.

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Definitions:

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Publicly declaring homosexuality to be wrong or immoral, often seen in contexts of cultural, religious, or political opposition.

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A psychological defense mechanism where an individual unconsciously blocks unwanted thoughts, desires, or memories from conscious awareness.

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A pioneering psychologist and philosopher who was a leading thinker of the late 19th century and is often referred to as the "Father of American psychology."

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