Consumers Who Have a High Need for Cognition Are Likely

question 75

Multiple Choice

Consumers who have a high need for cognition are likely to:

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity.
• B) form a positive attitude in response to ads or direct mail that are rich in product information.
• C) form negative attitudes towards ads that are rich in product information.
• D) feel neutral towards ads that feature attractive models or product information.

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Definitions:

Job Satisfaction

The level of contentment employees feel towards their job roles, considering aspects such as work environment, duties, and compensation.

Emotional Stability

A personality trait characterized by an individual's consistency in emotional reactions, with a high level meaning less prone to extreme emotional responses and greater resilience to stress.

Role Conflict

A situation in which there are incompatible demands placed upon a person relating to their job or social roles, causing stress or conflict.

Incompatible

Not able to exist or work together without conflict or problems due to differences.