When Melitta (A Coffee Machine Brand) Introduced a Coffeemaker That

question 78

Multiple Choice

When Melitta (a coffee machine brand) introduced a coffeemaker that includes a weather forecast screen linked to the Internet, it is altering a component of the multi-attribute model to change attitudes. Which strategy is it using?

• A) Changing the relative evaluation of attributes.
• B) Changing brand beliefs.
• C) Adding an attribute.
• D) Changing the overall brand rating.

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Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, thought patterns, and emotional responses.

Inherited

A trait, characteristic, or possession passed down from previous generations through biological or legal means.

Environment

The surrounding conditions and influences affecting the growth and development of living beings, including natural, social, and built environments.

Big Five Model

A framework used to describe human personality through five distinct traits: emotional stability, openness to experience, conscientiousness, extroversion, and agreeableness.