According to the Elaboration Likelihood Model, Cents-Off Coupons, Free Samples

question 106

Multiple Choice

According to the elaboration likelihood model, cents-off coupons, free samples, beautiful background scenery and celebrity endorsements are all _____ routes to persuasion.

• A) central
• B) peripheral
• C) rational
• D) emotional

Compare and assess different sociological research methods, understanding their advantages, limitations, and appropriate applications.

Execute a comprehensive understanding of the research process, from conceptualization to analysis, within the context of investigating social problems.

Distinguish between key statistical concepts and their application in sociological research.

Critically evaluate past sociological research studies for methodology and findings.

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Definitions:

Social Rules

Guidelines established by society or cultural groups to dictate acceptable behavior and facilitate interpersonal interactions.

Egocentric Communication

A style of communication where the focus is predominantly on the speaker's own needs, interests, and viewpoints, often ignoring or marginalizing the listener's perspectives.

Emotional Contagion

The phenomenon where emotions are transferred from one person to another, either consciously or unconsciously.

Self-Centered Thinking

A cognitive pattern focused on one's own perspectives, needs, and interests, often neglecting the thoughts and feelings of others.