The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed

question 54

Multiple Choice

The elaboration likelihood model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ______ routes and ______ routes.

• A) central; logical
• B) main; secondary
• C) central; peripheral
• D) rational; emotional

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Definitions:

Direct Relationship

A connection between two entities where a change in one directly affects the other, commonly found in databases and data analysis.

Products

Items or services that are manufactured or provided for sale.

Customers

Individuals or entities that purchase goods or services from a business, contributing to the company's revenue.

SQL

Structured Query Language, a programming language designed for managing and manipulating relational databases.