Which of the Following Statements Is True About Attribution and the Foot-In-The-Door

question 30

Multiple Choice

Which of the following statements is true about attribution and the foot-in-the-door technique?

• A) Individuals who try a free sample are less committed to the brand.
• B) Individuals who try a free sample are more committed to the brand.
• C) Individuals who try a brand without inducement are less likely to change their attitude toward a brand.
• D) The larger the incentive to try the brand, the greater the commitment to the brand.