Examlex
The theory of planned behaviour has been widely used to help understand consumer willingness to engage in a broad range of activities, such as broadband adoption, blood donation and road safety.
Cost of Equity
The return that investors expect for investing in a company's equity, reflecting the risk compared to the risk-free rate of return.
Beta
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio compared to the market as a whole.
Market Risk
The risk of losses in investments due to market-wide phenomena, affecting all investments across the board.
CAPM Approach
A financial model used to determine the expected return on an investment, considering its risk relative to the market using the Capital Asset Pricing Model.
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