If a Consumer Switches to Decaffeinated Coffee to Help Her

question 27

True/False

If a consumer switches to decaffeinated coffee to help her sleep better at night, she may switch to decaffeinated colas because she associates decaffeinated drinks with relaxation. This situation describes attitude change by changing a brand belief.

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Definitions:

Chronotypes

Individual differences in circadian preference, influencing preferred sleep and activity periods.

Psychologist

A professional skilled in the science of mind and behavior, dealing with how people think, feel, and behave.

Alpha Wave

Type of brain wave that is associated with relaxed, alert states of consciousness, typically occurring when one is awake but relaxed.

Brain Activity

The functioning and processes occurring within the brain, including neuronal and biochemical events.