In Order for Reference Groups to Be Able to Encourage

question 134

Multiple Choice

In order for reference groups to be able to encourage conformity, a reference group must be able to accomplish all of the following except:

• A) inform or make the individual aware of a specific product or brand.
• B) legitimise the decision to use the same products as the group.
• C) provide the individual with the opportunity to compare his or her own thinking with the attitudes and behaviours of others within the group.
• D) influence the individual to adopt attitudes and behaviours that are unique.

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Definitions:

Working memories

The part of short-term memory that is concerned with immediate conscious perceptual and linguistic processing.

Explicit memory

The conscious, intentional recollection of factual information, previous experiences, and concepts.

Reading comprehension

The ability to understand, interpret, and derive meaning from written text.

Working memory

A cognitive system responsible for temporarily holding information available for processing, crucial for reasoning and the guidance of decision-making and behavior.