A Consumer Who Does Not Receive Direct Payment but Rather

question 46

Multiple Choice

A consumer who does not receive direct payment but rather receives free samples from companies and is encouraged to promote and recommend these products to their circle of friends and family can be referred to as a(n) :

• A) viral marketer.
• B) opinion leader.
• C) company agent.
• D) buzz agent.

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Definitions:

Variable Cost

Costs that adapt in response to modifications in business activity volume.

Fixed Cost Per Unit

The total fixed costs of production divided by the number of units produced, indicating how cost allocation changes with production volume.

Production Increases

The rise in the number of goods and services produced by a company or country, often indicative of economic growth.

Variable Costs

Costs that vary directly and proportionally with the level of production or sales volume, such as raw materials and direct labor costs.