A Reference Group Is Characterised by All the Following Except

question 132

Multiple Choice

A reference group is characterised by all the following except that it:

• A) serves as a frame of reference for individuals and their purchase decisions.
• B) places restrictions on group size and membership.
• C) does not require that consumers identify with a tangible group.
• D) helps individuals in forming their attitudes, values and behaviours.

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Definitions:

Piaget's Belief

The theory proposed by Jean Piaget that children's cognitive development progresses through a series of stages, each marked by unique cognitive abilities.

Conserve Quantity

The ability to understand that physical properties of objects, such as volume and mass, remain the same even when their outward appearance changes.

Formal Schooling

Education provided in a systematic and structured environment such as schools, following a specific curriculum.

Interdependent Culture

Societies or groups where individuals see themselves as part of a larger community, prioritizing group goals over individual achievements.