All of the Following Are Considered Primary Communications Objectives Except

question 8

Multiple Choice

All of the following are considered primary communications objectives except:

• A) creating awareness of the product or service.
• B) discouraging certain practices.
• C) reducing post-purchase dissonance.
• D) including a feedback mechanism.

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Definitions:

Ethnocentric

Holding the belief that one's own culture or nationality is superior to others, often leading to judging other cultures solely by the values and standards of one's own culture.

Triple Bottom Line

An accounting framework that incorporates social, environmental, and financial performance indicators as measures of success.

Environmental Criteria

Standards or benchmarks used to assess and evaluate the environmental impact of an organization's operations, products, or services.

Social Denominator

A common trait or characteristic that enables individuals within a society to relate to each other.