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When involvement with a product is high, advertisers should:
Other-race Effect
The tendency to more easily recognize faces of the race that one is most familiar with, which is often one's own race.
Scapegoat Theory
The theory that prejudice offers an outlet for anger by providing someone to blame.
Just-world Phenomenon
The cognitive bias to believe that the world is fundamentally fair, leading individuals to rationalize unjust situations by blaming the victims.
Ingroup Bias
The tendency to favor members of one's own group over those in other groups.
Q4: The minimum difference that can be detected
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Q51: The age category that has low levels
Q53: Subcultural analysis enables a marketing manager to
Q87: The ability to move up in one's
Q101: The opportunity for a marketer to match
Q112: The key issue that serves to define
Q121: Because of improved targeting and better audience
Q143: Power groups are likely to change behaviour,