Studies of _________ Indicate That the Effectiveness of an Advertising

question 75

Multiple Choice

Studies of _________ indicate that the effectiveness of an advertising message can increase over time, despite the initial presence of a negative cue.

• A) pain-oriented advertising
• B) the learning effect
• C) consumer's selective attention
• D) the sleeper effect

---

Definitions:

Family Income

The total amount of money earned or received by all members of a household, which can impact access to resources, opportunities, and overall quality of life.

Stereotype Threat

The risk of confirming negative stereotypes about an individual’s racial, ethnic, gender, or cultural group, which can hinder performance in a variety of domains.

Stereotype Threat

The risk of confirming negative stereotypes about one's group leading individuals to underperform in areas where they fear they will be judged.

Different Colors

Varieties in the visible spectrum that result from differing qualities of light being reflected or emitted by objects.