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Glocalization
A strategy that combines global reach with local adaptation, ensuring products or services are acceptable to local markets while maintaining worldwide efficiency.
Counterfeiters
Individuals or entities that produce unauthorized replicas of copyrighted or trademarked products, often of inferior quality, to sell for profit.
Co-branded
involves a partnership between two or more brands to create a product or service that leverages the strengths and market appeal of all parties involved.
Cultural Innovation
The introduction of new ideas, products, or ways of doing things that significantly alter cultural practices and norms.
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