Marketers Prefer Using Celebrity Reference Group Appeals Because These Appeals

question 123

True/False

Marketers prefer using celebrity reference group appeals because these appeals are the most effective despite their cost.

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Definitions:

Digital Marketing Plan

A strategic outline that guides the use of online platforms for marketing activities aimed at achieving specific business goals.

Keds Sneakers

A brand of canvas shoes with rubber soles, known for their simple design and comfort, making them a casual footwear choice since their introduction in the early 20th century.

4E Framework

A model that outlines four key elements of digital marketing: Excitement, Education, Experience, and Engagement.

GoPro Camera

A brand of action cameras designed for capturing high-quality video and photos in extreme conditions.