When Consumers Are Concerned About the Technical Aspects of a Product

question 59

True/False

When consumers are concerned about the technical aspects of a product, endorsements by experts are used by marketers to assist consumers in evaluating the purchase.

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Definitions:

Channel Conflict

A situation where channels in distribution (like retailers and wholesalers) compete against each other or the manufacturer, causing friction and inefficiencies in the supply chain.

Retail Strategy Tension

The challenges and conflicts retailers face when planning and executing strategies to meet customer demand while maintaining profitability.

Sales Tactics

Strategies or methods employed to convince prospects or customers to buy a product or service, often involving persuasion and negotiation techniques.

Conventional

Traditional, typical, or standard practices, methods, or techniques.