Examlex
Consumer socialisation is defined as the process by which people acquire the skills, knowledge, attitudes and experiences necessary to function as consumers.
Maslow's Theory
A psychological theory proposing a hierarchy of human needs that motivate behavior, starting from basic physiological needs to self-actualization.
Self-Actualization Needs
The apex of Maslow's needs pyramid, which encompasses achieving one's ultimate potential, pursuing self-realization, aiming for personal development, and experiencing life's high points.
Social Responsibility
The obligation of an entity, individual or corporate, to act for the benefit of society at large, often incorporating ethical considerations and sustainability practices into business operations.
Behaviour Modification
The application of behavioral change techniques to alter individuals' activities and reactions.
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