One Study Found Four Family Types in the Child Consumer

question 51

Essay

One study found four family types in the child consumer socialisation process. The parenting styles were identified as authoritarian, neglecting, democratic and permissive. Explain these parenting styles and what effect they have on children's consumer socialisation.

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Definitions:

Monthly Cash Expenses

The total amount of money spent by a business within a month for operational activities, excluding non-cash expenses.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value due to changes in interest rates.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible into a known amount of cash.

Cash Burn

The rate at which a company spends its cash reserves before generating positive cash flow from operations.