Before Making Adjusting Entries You Must

question 21

Multiple Choice

Before making adjusting entries you must:

• A)Close permanent accounts
• B)Prepare the trial balance
• C)Close temporary accounts
• D)Print the balance sheet

---

Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.

Bloomberg Businessweek

A weekly business magazine that provides information about current business events, market insights, and economic analyses.