When Product Usage Can Be Correlated with a Particular Social

question 2

Multiple Choice

When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:

• A) market segmentation.
• B) a hierarchical classification.
• C) a frame of reference. d comparison.

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Definitions:

Cultural Constraints

Limitations and restrictions on behaviors, practices, and norms imposed by the values, beliefs, and rules of a society.

Rules

Established guidelines or instructions that prescribe the acceptable behavior or conduct within a specific context or system.

Latent Function

Unintended and often unrecognized consequences of social processes or structures.

Manifest Function

The recognized and intended consequences of any social pattern, which contribute to its function in society.