To Reach a Desired Target Market, Researchers Using Objective Measures

question 82

Multiple Choice

To reach a desired target market, researchers using objective measures to measure social class match the ______ profiles of their target audience to the audience profiles of selected advertising media.

• A) geodemographic
• B) socioeconomic
• C) psychographic
• D) personality

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Definitions:

Pragmatic

Focused on practical solutions and real-world issues rather than theoretical considerations.

Gross Motor Skills

Refers to the abilities required to control the large muscles of the body for walking, running, sitting, crawling, and other activities.

Spatial Tasks

Tasks that involve the ability to perceive, analyze, and manipulate objects in one's environment or in spatial imagery.

Mathematical Tasks

Activities or problems requiring the use of mathematical concepts and methods for their resolution, designed to challenge and improve mathematical skills.