Ron Was Uncomfortable Segmenting on the Basis of Social Class

question 44

Multiple Choice

Ron was uncomfortable segmenting on the basis of social class alone. A marketing consultant agreed and suggested that he incorporate into his analysis the variable of:

• A) education.
• B) lifestyle.
• C) occupation.
• D) geodemographics.

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Definitions:

Adaptation

The process by which organisms adjust to changes in their environment to enhance their survival and reproductive success.

Happiness Set Point

A theory suggesting that an individual's level of happiness is relatively stable and predetermined by genetics and personality, despite changes in life circumstances.

Positive Psychology

a branch of psychology focusing on the study of positive emotions, characteristics, and states that contribute to one's well-being and happiness.

Social Learning Theorists

Researchers and theorists who emphasize the importance of observing, mimicking, and modeling behaviors, attitudes, and emotional reactions of others in learning.