Before Marketers Can Effectively Determine the Wants And/or Needs of Consumers

question 90

Multiple Choice

Before marketers can effectively determine the wants and/or needs of consumers, they should identify the:

• A) population.
• B) subcultures to which individuals belong.
• C) number of competitors in the marketplace.
• D) size of the largest competitor.

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Definitions:

Flood Basalt

Vast plateaus formed by the eruption of large amounts of lava that solidifies on the surface.

Fissures/Dikes

narrow openings or fractures in the Earth's crust that allow magma to rise, solidifying as dikes.

Lava Tubes

Natural conduits formed by flowing lava moving beneath the hardened surface of a lava flow, often creating tunnel-like structures.

Central Vents

The main conduit in a volcanic system through which magma travels from beneath the Earth's surface to its exterior.