Which Age Cohort Is Characterised as 'Generation Y' and What

question 70

Essay

Which age cohort is characterised as 'generation Y' and what are their most prominent characteristics and personality traits? Describe their consumer behaviour in terms of attitudes toward brands and price-quality attitudes.

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Definitions:

Gains on Sales of Investments

The profit realized from the sale of investments such as stocks, bonds, or real estate.

Income Statement

A financial statement that shows a company's revenues and expenses over a period of time, reflecting the company's financial performance.

Securities & Exchange Commission

A U.S. federal agency responsible for enforcing federal securities laws and regulating the securities industry, stock and options exchanges, and other electronic securities markets.

Generally Accepted Accounting Principles

A set of accounting standards and principles that guide the financial reporting process for public companies in the United States.