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In B-DNA
Cannibalization
The reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.
Pre-Tax Cash Flow
The amount of cash that a company generates before accounting for taxes, used in evaluating its financial performance.
WACC
Weighted Average Cost of Capital; a calculation of a firm's cost of capital where each category of capital is proportionately weighted.
Tax Rate
The percentage at which an individual or corporation is taxed, which can vary based on income level, type of income, and jurisdiction.
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