Of the Following, Which Is Not One of the 'Basic

question 12

Multiple Choice

Of the following, which is not one of the 'basic issues' in planning cross-cultural consumer research?

• A) Differences in language and meaning.
• B) Differences in consumption patterns.
• C) Differences in the perceived benefits of products and services.
• D) All of the above are basic cross-cultural research issues.

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Definitions:

Time Out

A disciplinary technique used to remove a child from an environment where inappropriate behavior has occurred, to encourage self-soothing and reflection.

Systematic Desensitization

is a behavioral therapy technique used to reduce anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Progressive Relaxation

A technique involving the tensing and relaxing of muscle groups in sequence to achieve physical and mental relaxation.

Feared Object

An object or situation that elicits a strong fearful or phobic reaction from an individual.