Low-Involvement Products in the Mid-Range of the High-Tech-High-Touch Continuum Are

question 60

Multiple Choice

Low-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as ____ brands.

• A) global
• B) local
• C) adapted
• D) regional

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Definitions:

Explicit Memories

Memories that can be consciously recalled, such as facts and personal experiences.

Hippocampus

A region of the brain that is associated with the formation of memories and spatial navigation.

Visual Designs

The creation and organization of visual elements to communicate messages, evoke emotions, and capture attention in diverse mediums.

Verbal Information

Verbal information involves data or knowledge communicated using words, either spoken or written, as opposed to non-verbal forms of communication.